In our daily life, you can find gellan gum used in many brand beverages,including Tree of Life®, Silk® and Pacific® products,
Gellan gum is an all-natural ingredient approved for use in organic products.
It is obtained through a natural fermentation process. It acts as a thickening agent and will bind water.
so Gellan gum is indeed attractive attribute for the manufacturer.
Since gellan gum is made from a bacterial culture,"free of dairy, soy, lactose, gluten, casein, egg and MSG."
Reference:
Cinogel Biotech,Available at:http://www.cinogel.com/